Solution / ACRO Studio

Agent conversion, optimized.

ACRO stands for Agent Conversion Rate Optimization. ACRO Studio is where Machine Commerce does that work: measuring how often shopping agents that reach a store complete a purchase, and what to change when they do not.

Talk to us about ACRO Studio See how it works

Four enamel signs reading Find, Compare, Checkout and Done, with red pins under the first three — **Fig. 01**Find, compare, checkout, done: where agents stop and where they finish.Illustration

01 / The problem

Reaching a store is not buying from it.

Agents arrive. Some leave.

An agent can find a store and still never finish a purchase.

Conversion is where it shows.

The share of agents that complete a purchase is the number that matters, the same way it is for people.

You need a baseline first.

Changes only mean something when you know where agents stood before them.

02 / How it works

From an agent run to a better conversion rate.

Run

Send shopping agents through the store as machine customers would.

Observe

Record where each agent stops and where it finishes.

Change

Adjust the store at the steps where agents stall.

Measure again

Re-run and compare with the baseline.

03 / The product

The audit at the center.

See Tote and Revleak.

The ACRO audit.

An agent-run audit is the starting point: it shows where conversion is lost before anything is changed.

In the studio

AuditAgents run against a store

FindingsWhere agents stop

Re-testCompare against the baseline

Tote is built on it.

Tote is designed to carry the same audit into a web app, a Chrome extension, a Shopify app and a Slack app.

ProductTote

ProductRevleak

04 / Evidence and limits

What this page shows, and what it does not.

What we show

ACRO Studio as a solution direction: Agent Conversion Rate Optimization, built around an agent-run audit.

What we do not claim

No conversion rates, uplift figures, case results or named customers are published here. The illustration is not a product screen.

Source: Machine Commerce, definition of ACRO as Agent Conversion Rate Optimization, October 2026. Details will be added as they are verified.

05 / Start a conversation

Tell us about your store.

Start with the storefront and the steps you care about. We will walk you through how an ACRO audit would run.

Talk to us about ACRO Studio

Or write to founders@generalmachines.ai

Explore the other retail systems: On-prem Planogram · Chat2Shop · ShopBanner